How Data Science Pinpointed the Creepiest Word in “Macbeth” (SL Medium) Actors and critics have long remarked that when you read Macbeth out loud, it feels like your voice and mouth and brain are doing something ever so slightly wrong. There’s something subconsciously off about the sound of the play, and it spooks people. It’s as if Shakespeare somehow wove a tiny bit of creepiness into every single line. The literary scholar George Walton Williams described the “continuous sense of menace” and “horror” that pervades even seemingly innocuous scenes.