The struggling channel is more talked about than watched. The solution: a show from the ex-Ukip leader
Nigel Farage may not be the best-loved emergency service, but as demonstrated by his recent work for GB News, the struggling, consciously patriotic news channel, he is always available, willing to take on jobs most broadcasters wouldn’t touch, and delivers reliably transformative effects.
Two weeks ago, GB News was considered merely unpleasant, unsuccessful and unwatchably amateurish. Now, with its new Farage programme on every day, it looks well placed to be far more intensely and widely disliked, including by those who haven’t seen the channel’s line in impartial headlines – “Cocky Forecasters”, “Freedom Farce” – and now never will. Though, after watching the channel last week, I can’t really think of this as – on their part – a loss.