Reverting edit(s) by 69.131.212.230 (talk) to rev. 1046642727 by Mvcg66b3r: non-constructive (RW 16.1)
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| affiliations = ”’2.1:”’ [[American Broadcasting Company|ABC]]<br>”’2.2:”’
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| affiliations = ”’2.1:”’ [[American Broadcasting Company|ABC]] (sole affiliate since 1977; secondary 1955–1971)<br>”’2.2:”’ WBRZ Plus (News 2 Rebroadcast)
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| country = United States
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| country = United States
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WBRZ was Baton Rouge’s “news leader” in the ratings for much of its early history until the mid-1990s, given its history of always broadcasting on channel 2 (rival WAFB did not move to the VHF band until 1960) and its ties to the Baton Rouge newspapers, ”The Morning Advocate” and ”The State-Times”. The station experienced a ratings decline when Ed Buggs, the first African-American anchor in Baton Rouge, and many of its veteran anchors left the station in the mid-to-late 1990s amidst several format changes. This allowed CBS affiliate WAFB to overtake the lead in local news ratings, after competing with WBRZ for first place throughout the decade.<ref>http://www.businessreport.com/news/2001/dec/31/ron-winders-heads-back-to-savannah/</ref>
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WBRZ was Baton Rouge’s “news leader” in the ratings for much of its early history until the mid-1990s, given its history of always broadcasting on channel 2 (rival WAFB did not move to the VHF band until 1960) and its ties to the Baton Rouge newspapers, ”The Morning Advocate” and ”The State-Times”. The station experienced a ratings decline when Ed Buggs, the first African-American anchor in Baton Rouge, and many of its veteran anchors left the station in the mid-to-late 1990s amidst several format changes. This allowed CBS affiliate WAFB to overtake the lead in local news ratings, after competing with WBRZ for first place throughout the decade.<ref>http://www.businessreport.com/news/2001/dec/31/ron-winders-heads-back-to-savannah/</ref>
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In 2004, the station dropped its twenty-year slogan of “On Your Side” and started describing their news as “Balanced. Fair. Accurate,” which was inspired by [[Fox News]]’
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In 2004, the station dropped its twenty-year slogan of “On Your Side” and started describing their news as “Balanced. Fair. Accurate,” which was inspired by [[Fox News]]’ “Fair and Balanced” slogan. It was also in 2004 that the station introduced a 4 p.m. newscast to the Baton Rouge market after the cancellation of Donny Osmond’s version of ”[[Pyramid (game show)|Pyramid]]”. Today, WBRZ refers to itself as ”News 2” with the slogan “Turn to Us” and has revived “On Your Side” for special interest stories.
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On July 29, 2007, WBRZ upgraded its set and news theme and began broadcasting their [[breakfast television#United States|morning show]] ”2une In” and its noon, 4, 5, 6 and 10 p.m. newscasts in high-definition. WBRZ was the second station in the Baton Rouge area and the fourth in Louisiana to broadcast their newscasts in high definition.
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On July 29, 2007, WBRZ upgraded its set and news theme and began broadcasting their [[breakfast television#United States|morning show]] ”2une In” and its noon, 4, 5, 6 and 10 p.m. newscasts in high-definition. WBRZ was the second station in the Baton Rouge area and the fourth in Louisiana to broadcast their newscasts in high definition.
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| 2.1 || rowspan=2| [[720p]] || rowspan=2| [[16:9]] || WBRZ-HD || Main WBRZ-TV programming / [[American Broadcasting Company|ABC]]
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| 2.1 || rowspan=2| [[720p]] || rowspan=2| [[16:9]] || WBRZ-HD || Main WBRZ-TV programming / [[American Broadcasting Company|ABC]]
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| 2.2 || NEWS 2 ||
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| 2.2 || NEWS 2 || WBRZ Plus
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