DuckDuckGo, a privacy-oriented search engine, netted more than 35 billion search queries in 2021, a 46.4% jump over 2020 (23.6 billion). From a report: That’s big. Even so, the company, which bills itself as the “Internet privacy company,” offering a search engine and other products designed to “empower you to seamlessly take control of your personal information online without any tradeoffs,” remains a rounding error compared to Google in search. Whether it remains a highly successful (and profitable) rounding error, however, could depend on how serious we become about the privacy of our searches.
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