My expectations were low but I’ve become a devotee of Shrine, which is essentially food colouring for hair
My experiments with Instagram-sold beauty products have been almost entirely disastrous. Once in a while, adverts for some miraculous face mask, magic hair tool or unfeasibly easy-to-apply false lashes chase me so aggressively around my feed that I end up reaching for my debit card in the name of professional research. Invariably, when the product arrives many weeks later, it is at best underwhelming, at worst bin-worthy tat.
Consequently, my hopes for Shrine temporary hair colourant were low, but when my own hairdresser asked what I thought of them, I felt it my job to have an answer, and bought several bottles.