According to leaked research, the firm has found engagement among a key demographic is in decline
Oliver Coughlan embodies Facebook’s problems with teen and young adult audiences – a growing number of them do not like it. The 23-year-old says he stopped using Facebook regularly three years ago and he is considering deleting the app. His sole use for it now is to check people’s birthdays.
“I haven’t deleted it yet but I might do soon – I really don’t like the company’s monopolistic behaviour,” said Oliver, a British student based in the Netherlands. He added that the EU referendum and the 2016 US presidential election, and the online anger that accompanied those polls, convinced him that he wanted to spend less time on Facebook’s main platform.