Bull Durham Smoking Tobacco

Bull Durham Smoking Tobacco advertising had success due to the extent to which the product was branded. Green and later the Blackwell Company established the bull as the logo for “Genuine Durham Smoking Tobacco” in order to help do this. The logo of the bull evidently comes from “Durham Mustard” containers from [[Durham, England]].<ref name=”9 Open Durham Article.”/> With the establishment of the logo, the Blackwell Company extended the branding idea, putting the bull logo on all advertisements and labels. This logo would eventually be “one of most recognizable product advertisements around the country.”<ref name=”31 Druden”>Druden, Robert F. “Bull Durham Tobacco.” NC pedia. 2006.</ref> Beyond the creation of the trademark icon, the “Established 1865” phrase appeared in association with Bull Durham. This helped to protect against trademark infringements, a very common occurrence due to the wild success of “Genuine Bull Durham Smoking Tobacco.”<ref name=”1 Roberts. Business Bonanza.”/> The repetition of advertisements with the bull and an established line helped to brand the name and make Bull Durham familiar to people of all ages.

Bull Durham Smoking Tobacco advertising had success due to the extent to which the product was branded. Green and later the Blackwell Company established the bull as the logo for “Genuine Durham Smoking Tobacco” in order to help do this. The logo of the bull evidently comes from “Durham Mustard” containers from [[Durham, England]].<ref name=”9 Open Durham Article.”/> With the establishment of the logo, the Blackwell Company extended the branding idea, putting the bull logo on all advertisements and labels. This logo would eventually be “one of most recognizable product advertisements around the country.”<ref name=”31 Druden”>Druden, Robert F. “Bull Durham Tobacco.” NC pedia. 2006.</ref> Beyond the creation of the trademark icon, the “Established 1865” phrase appeared in association with Bull Durham. This helped to protect against trademark infringements, a very common occurrence due to the wild success of “Genuine Bull Durham Smoking Tobacco.”<ref name=”1 Roberts. Business Bonanza.”/> The repetition of advertisements with the bull and an established line helped to brand the name and make Bull Durham familiar to people of all ages.

==== Racism in Bull Durham Tobacco Ads ====

Racism in Bull Durham Tobacco Ads. Bull Durham tobacco was among the most recognizable trademarks in the world circa 1900. These two ads include caricatures of “foolish looking or silly acting blacks to draw attention to its product”:https://thesocietypages.org/socimages/2009/11/21/racism-in-bull-durham-tobacco-ads/

Bull Durham tobacco was among the most recognizable trademarks in the world circa 1900. These two ads include caricatures of “foolish looking or silly acting blacks to draw attention to its product” https://thesocietypages.org/socimages/2009/11/21/racism-in-bull-durham-tobacco-ads/

=== Successful advertising campaigns ===

=== Successful advertising campaigns ===