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Poster campaign tells women they no longer need to ‘keep calm and carry on’

The common symptoms that herald the menopause are regularly dismissed with a joke. A little discomfort? A slight embarrassment? On Monday, a new poster campaign and online charity drive could begin to change all that.

Far from being just “a nuisance”, the slow onset of the menopause can bring with it a debilitating set of conditions and ailments. What’s more, they affect a large proportion of the population and can lead to serious permanent damage to women’s bone health if left untreated.

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