A reality of the internet and a digitally connected world is that there
will also be some form of targeting. Statista has suggested there
is 59 percent of the global
population that is using the internet around the world.
In this report Boris Guennewig and Steve Millward from smrtr run through the history of
online targeting and examine how the industry is starting to move
in a new direction when it comes to finding new audiences online.