Although teams can often defy financial logic for a time, to move up a tier is incredibly difficult
The easy thing is to blame the manager. It has become football’s default response to any crisis. A team hits a poor run or loses a big game: get rid of the manager. As Alex Ferguson said as many as 14 years ago, we live in “a mocking culture” and reality television has fostered the idea people should be voted off with great regularity (that he was trying to defend Steve McClaren’s reign as England manager should not undermine the wider point).
Managers are expendable. Rejigging squads takes time and money and huge amounts of effort in terms of research and recruitment, whereas anybody can look at who is doing well in Portugal or Greece or the Championship and spy a potential messiah. Then there are the structural factors, the underlying economic issues it is often preferable to ignore because to acknowledge them is to accept how little agency the people we shout about every week really have in football.