America is a pyramid scheme. “It relies on people buying into the American Dream and then working hard to get to the top. But of course – almost no one does. Beneath each successful person in America is a downline of unpaid and underpaid labor.” So reads the buried lede in Anne Helen Petersen’s insightful interview with Meg Conley where they discuss ‘LulaRich,’ a baffling story of greed, crime, and crappy leggings. What shape is more sustainable (and more delicious) than a pyramid? A doughnut.