The Ideological Battlefield of the “Mamasphere.” Anne Helen Petersen interviews Kathryn Jezer-Morton – currently writing her PhD dissertation on the topic – about “momfluencers” and the rise, growth, and transmogrification of mommy-blogging.
“I’m not a mom but I like to know what the moms are up to. You should too, regardless of your identity, because “the moms” — meaning, the moms embodying and directing ideals of femininity and domesticity and parenting — have a lot of power, and power demands attention.”
Jezer-Morton has her own newly-started substack – Mothers under The Influence – and in 2019 wrote a piece for the NYT, “Did Moms Exist Before Social Media?” (archive link.)