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2021 was the year the world finally turned on Facebook

Enlarge (credit: Jens Buettner/picture alliance)

Wish 2021 had been a better year? Facebook probably does, too. The company has long been maligned by politicians, media observers, and consumer advocates, but it wasn’t until 2021 that it felt like the tide truly began to turn.

Though Facebook had faced scandals in the past, from Cambridge Analytica to the Myanmar genocide, this year’s string of missteps and revelations may have tipped the company and its reputation past the point of no return.

For Facebook, trouble started shortly after the new year. On January 6, the company found itself enmeshed in the insurrection at the US Capitol. Both Facebook and Instagram played a key role in radicalizing users who later attended the deadly rally. While the company had acted swiftly in November 2020 to shutter the “Stop the Steal” group formed to undermine the results of the presidential election, it let splinter groups and individuals spawn a “harmful movement” that spread across its platforms. For two months, those groups operated more or less unfettered.

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