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This year automation hit center stage when robotic process automation (RPA) vendor UiPath went public after raising $2 billion in private investment. Investors who had been a part of that were richly rewarded when it closed above its private valuation. At the same time, established companies like ServiceNow, Microsoft, IBM and others were seeing the value in building automation into their product sets.

We are fortunate to have three people who have been smack dab in the middle of this trend on a panel called “Automation’s Moment Is Now” at TC Sessions: SaaS happening on October 27th. Those panelists include UiPath CEO Daniel Dines; Laela Sturdy, general partner at CapitalG and Dave Wright, chief innovation officer at ServiceNow.

Dines’ company, which went public in April, concentrates mostly on RPA, and is the market leader according to Gartner, but automation has many dimensions beyond RPA, including no-code/low-code tools and workflow automation. As we wrote on in an article on the hot automation market earlier this year:

What we have here is a frothy mix of startups and large companies racing to provide a comprehensive spectrum of workflow automation tools to empower companies to spin up workflows quickly and move work involving both human and machine labor through an organization.

RPA helps companies automate a series of mundane legacy tasks, which can include human intervention or not. Think of pulling information from an insurance claim, adding it to a spreadsheet and emailing a human administrator with the needed information — and doing all of this without a human touching it.

ServiceNow got into RPA in March when it bought Indian startup Intellibot. It also has several tools for low-code and workflow automation, and with the Intellibot purchase, other acquisitions and organic development, has built automation across its entire platform.

Sturdy was an investor in UiPath and serves on its board. Other investments include Stripe, Cloudflare and Credit Karma, which Intuit bought last year for $7.1 billion. She was also the captain of the women’s basketball team while attending Harvard, and participated in the 1998 NCAA basketball tournament, helping defeat No. 1 Stanford in a huge upset.

We’re going to discuss why automation is coming to the fore now, the role of the pandemic in its rising popularity and whether it’s a jobs killer or if it’s actually making life easier for employees.

We hope you’ll join us at TechCrunch Sessions: SaaS on October 27th. We’ll also be talking to Monte Carlo CEO Barr Moses, Microsoft executive Jared Spataro and investor Casey Aylward.