James and ViviAnn Du Fermoir-de-Monsac want to create an atmosphere where those who don’t fit the vision of an ideal bride feel comfortable
On the third floor of a typical Alsatian building in Strasbourg, a door opens on to a bright atelier, dotted with mannequins draped in bridal wear. This is where James and ViviAnn Du Fermoir-de-Monsac live and work, designing couture wedding gowns watched over by their cheerful mascot – a yellow parakeet named Adam. And they do it in drag.
The pair say seeing clients in their drag personas creates an atmosphere where people can be accepted for who they are. They know the traditional experience of buying a wedding dress is not always easy for everyone in a world where the vision of an ideal bride is often still someone thin, white and able-bodied.