Thousands of reservations taken for next summer as holidaymakers seek to avoid missing out on properties
It is a conundrum that British tourist boards have struggled for decades to solve: how do you persuade holidaymakers to swap sangria in Spain for Blackpool rock?
This year, record numbers of Britons opted for domestic holidays amid pandemic-induced clampdowns on foreign travel. Now, despite this August’s temperamental weather, many appear to be planning a holiday in the UK again next summer.