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Nissan announced an electrification program of its own called “Ambition 2030” that will see it introduce 23 new EV models across the Nissan and Infinity brands this decade alone. The company already takes reservations for its first electric SUV, the Ariya, but it introduced more EV concepts, including a MAX-OUT convertible and a Tesla Cybertruck competitor. Besides electric car production, Ambition 2030 includes a plan to develop a proprietary solid-state battery and expand its 4R Energy battery recycling and repurposing program.