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LG Display, the world’s leading innovator of display technologies, unveiled today its newest OLED TV technology OLED EX. The next-generation OLED EX display implements LG Display’s deuterium and personalized algorithm-based EX Technology, which helps boost the innovative display’s overall picture quality by enhancing brightness up to 30 percent compared to conventional OLED displays.

The OLED EX name is an acronym of "Evolution" and "eXperience", which represents the company’s goal of providing customers with new experiences through its ever-evolving OLED technology. OLED displays are self-emissive by nature with their multiple millions of pixels emitting light independently without a separate backlight source. This distinctive characteristic lets OLED EX achieve the perfect black, rich and accurate color expression as well as an extremely fast response time.