The 2005 video for Björk’s Triumph of a Heart (alternative) follows a familiar three-act story: relationship difficulties lead to one partner storming off for an evening of wild fun while the other (played here by Wittgenstein) ponders at home; thoughts and regrets on both sides; and a return and reconciliation. However, a brief scene around 3:55 became something else…
…namely the “I should buy …” meme. In 2012, Redditor DrTango submitted a post to the /r/funny subreddit, featuring a screen capture with the caption “I should buy a boat“. Variations soon followed, including book, car, socks, drugs, um, exercise, cat, gameshow, decision, and this one.