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Ram Iyer

134 Posts

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Posted byRam Iyer
Setting up high-conversion lead magnets that deliver value
Posted byRam Iyer
After talking to marketing leaders for a year, here’s my advice for CEOs
Posted byRam Iyer
3 things startup founders need to know about M&A
Posted byRam Iyer
Dear Sophie: Will the H-1B lottery be based on the highest wages?

What I’ve learned after 5 years of buying common stock in startups

  • Posted inColumncorporate financeEC ColumnEC How ToFundinginvestmentPrivate EquityStartupsVenture Capital
  • Posted byRam Iyer
  • 07/28/2021

Deeper trust was our goal when we first thought of buying common stock. It wasn’t about winning the incremental deal or somehow “out-marketing” our competitors.

How to prepare for M&A, your most likely exit avenue

  • Posted inColumnEC ColumnEC How ToexitsFundings & ExitsIPOM&AMergers and AcquisitionsmoneyPrivate EquitySPACspecial-purpose acquisition companyStartups
  • Posted byRam Iyer
  • 07/27/2021

Despite the headlines about billion-dollar M&A transactions, record IPOs and the rapid growth of SPACs, small deals will continue to be the most likely exit for the vast majority of tech startups.

Data-driven iteration helped China’s Genki Forest become a $6B beverage giant in 5 years

  • Posted inAsiaChinacoca-colaColumnEC East AsiaEC Ecommerce and D2CEC Food Climate and SustainabilityEC Manufacturing and Supply ChaineCommerceFoodfood and beverageLogisticsSheinStartups
  • Posted byRam Iyer
  • 07/26/2021

The bottled beverage industry wasn’t what Genki Forest’s founder, Binsen Tang, initially set out to tackle. The company aims to reach $1.2 billion this year.

Pro tips from the team behind Kickstarter’s most funded app

  • Posted inAppsColumnCrowdfundingEC ColumnEC Consumer ApplicationsEC How ToFundingGamingindiegogoKickstartermemoryOSStartupsTC
  • Posted byRam Iyer
  • 07/24/2021

We’re sharing our approach and secrets to building a successful crowdfunding campaign because we know just how tough it can be to launch your own product.

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