Prioritizing individual profiles is far from the most effective way to understand and address customers’ intentions, needs and struggles. Brands don’t need to know who; they need to know what and why.
FullStory raises $103M at a $1.8B valuation to combat rage clicks on websites and apps
Even with all the years of work that have been put into improving how screen-based interfaces work, our experiences with websites, mobile apps, and any other interactive service you might use still often come up short: we can’t find what we want, we’re bombarded with exactly what we don’t need, or the flow is just […]