At first blush, the $12 billion Intuit-Mailchimp deal might not make a heck of a lot of sense. But people tend to pigeonhole companies, and in this case they might see Intuit as purely a financial software company and Mailchimp as an email marketing firm and nothing more. If that’s as far as your perspective […]
Use creative automation software to amp up your brand’s lower-funnel assets
In addition to driving a clear lift in revenue, automating digital marketing assets means cost and time savings, too.
Bluecore lands $125M Series E on $1B valuation as e-commerce personalization grows
During the pandemic, especially when we were in lock down, just about every retailer had to build its online presence and do it quickly. As people move to shop online in larger numbers, being able to personalize that experience has become more crucial. That made the pandemic a pivotal moment for Bluecore, an e-commerce personalization […]
Rocketium raises $3.2M to help creative teams create massive marketing campaigns
In between A/B testing, customizing targeted ads and formatting for different digital platforms, some design teams are tasked with campaigns that include thousands of images, videos and other visual content. Based in Bangalore, Rocketium automates much of the process, allowing teams to scale-up campaigns while reducing their workload. The company announced it has raised $3.2 […]