New research examining what happens after Internet users in Europe land on an ad-supported website and express their “privacy choices” — using a flagship ad industry consent management platform which is supposed to allow them to control the types of ads they receive (i.e. non-tracking vs “personalized”) — has raised fresh questions over the IAB […]
Ad exchange OpenX slapped with FTC fine for collecting location data on children
OpenX, an advertising tech company, will pay $2 million to the U.S. Federal Trade Commission to settle allegations that the company violated federal children’s privacy law. In a complaint filed in the U.S. District Court for the Central District of California, the FTC alleges that OpenX violated the Children’s Online Privacy Protection Act (COPPA) by […]