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What’s driving the global surge in retail media spending?

  • Posted inAmazonAsiabrand managementColumnCOVID-19EC ColumnEC Marketing TecheCommerceFacebookIndonesiaMalaysiaMarketingMediaShopeeSingaporeSocialSoutheast AsiaThailandtikiTokopediavietnam
  • Posted byRam Iyer
  • 08/11/2021

To understand why retailers will capture more ad spend, it’s important to evaluate what modern marketing has become. Is it bus stop advertisements? Bidding on Google keywords or a Clubhouse session?

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