Tim Davie says promotion of British talent could counterbalance the ‘globalised algorithmic’ commissioning of TV
The BBC’s director general has embraced the idea of requiring broadcasters to produce “distinctly British” content, after losing British talent to deep-pocketed streaming services.
The likes of Netflix have invested enormous sums in producing UK-based programmes and hiring British creatives but their shows usually need to appeal to an international audience. This can often result in dramas such as Sex Education that are filmed in the UK with British actors but have US characteristics and tone.