The service, branded Lumo, says 60% of seats will cost £30 or less with a max fare of £69 one-way
FirstGroup is to launch a budget direct London-Edinburgh rail service next month, which it hopes will lure air passengers to the train as a cheaper and greener alternative.
The new service, branded Lumo, will have just one single class of travel and the company hopes it will carry more than 1 million passengers a year on the East Coast line – slightly more than currently fly between the English and Scottish capitals.