Who’s ready for “YouTube Podcasts”?
Bloomberg reports that YouTube is hiring an executive to “oversee its podcasting experience,” which currently does not really exist. YouTube is a popular place for podcast hosting, but the site doesn’t offer any podcast-specific features.
YouTube is the most popular video site on Earth, and if you’re a for-profit company obsessed with growth, it’s actually a bit of a problem that everyone already uses YouTube. The endless quest for more revenue and more watch minutes has led YouTube to expand into areas other than the typical YouTube video.