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As the Korean beauty firm launches in the UK, some critics are concerned about so-called ‘multilevel marketing schemes’

A South Korean cosmetics company is making a major push into Britain, and claims that those who sign up to be a sales representatives can earn thousands in commission each week, and bonuses of up to £720,000.

Founded in 2009, Atomy has become one of the world’s biggest “multilevel marketing” (MLM) companies – where individuals make money by selling items and getting people to sign up – and claims to have 15 million members globally.

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