Brand that became fashion success story during lockdown aims to be carbon neutral by 2030
Crocs – the previously loathed shoe company that became a fashion success story during the pandemic – are radically changing the clogs’ ingredients and will be entirely bio-based by 2022.
The shoe, named one of Time magazine’s worst inventions in 2010, will be remade using a natural mix. The new material, called Ecolibrium, is built from hydrocarbons extracted from renewable resources and waste products such as palm oil and pulp paper. The company call the new production process “carbon negative”.