This could be a long campaign and, despite all the difficulties, there is a logic to the proposal
Even a Marmite reaction – some loving it, some hating it – would have been better from brand owner Unilever’s point of view. Unfortunately, almost everybody seemed to agree: the big idea of offering £50bn for GlaxoSmithKline’s consumer products division, a proposal rejected by the pharmaceutical firm’s board, was a shocker.
Unilever’s share price plunged 7%, which is a large move when you’re worth (or were) £100bn. “Initial feedback on the deal from investors over the weekend has been almost uniformly negative,” reported Jefferies analyst Martin Deboo. Amid chief executive Alan Jope’s talk about “rotating” Unilever’s product portfolio, one line of thinking says he’s in danger of rotating himself out of a job.