On dating shows and beyond, coupling up seems to be the key to success. But for every smitten pairing, there’s another capitalising on the popularity of the ‘showmance’
It is well known that sex sells, but, on reality TV, love sells even more. Nowhere is this better illustrated than on ITV2’s Love Island. Despite complaints about this season being bland, as well as concerns about the contestants’ conduct (Faye Winters’ tirade towards Teddy Soares broke the show’s record for Ofcom’s complaints, racking up nearly 25,000), it has attracted the biggest digital audience of any show this year.
As we prepare for its culmination next week, a slate of other dating shows are already vying for its place. For instance, Ready to Mingle, which starts on ITV2 next month. In the series, a woman searches for her perfect partner among 12 male suitors, but not all of the boys are single. I smell a smash hit.