The history of the “When it rains, it pours” slogan and the Morton Salt Girl logo
“‘When it rains, it pours’ sounds like wise wisdom from Confucius or the Bible or even the moral of an Aesop’s Fable. In reality, this saying is one of the earliest and most successful advertising slogans of all time, which makes it actually… not that old. The now-popular, but generally-modern adage comes to us from the Morton Salt Company itself, and, when paired with the Morton Salt Girl, it forms the basis for one of the longest running marketing campaigns of all time.”