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An increasing number of companies have started to announce official merchandise for fans

For more than a year, TV has been one of our main sources of entertainment. We have seen some characters more than our own family and friends. So it is hardly surprising that as Covid restrictions end and we re-enter the world, we want to dress like them.

Figures reveal Britons spent 40% of their waking hours watching TV during the height of the coronavirus pandemic. Capitalising on that popularity, an increasing number of companies have started to announce official merchandise for fans. Netflix announced a shoe collection inspired by Bridgerton, Friends launched its first official range of clothing, and a Killing Eve-inspired fashion range is incoming.

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