Shoppers sampling brand’s first white chocolate sweet welcome break with tradition
Christmas is, above all, a time for tradition. The smallest changes can send shockwaves which disrupt longstanding routines and cause worse friction than a post-dinner game of charades.
Throughout its 85-year history, minor tweaks to Quality Street have caused uproar or adulation. Old varieties are scrapped, new ones are introduced and, in an attempt to end family feuds, the brand recently began offering personalised pick-n-mix tins.