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Train company said winning entry would receive £5,000 but cancelled prize due to ‘poor quality entries’

A train company breached advertising rules by cancelling a competition because of “poor quality entries”, the Advertising Standards Authority (ASA) has ruled.

In February, East Midlands Railway (EMR) asked members of the public to submit ideas to help them “build back better” and said the winning entry would receive £5,000.

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