The eight-part drama entices with a whodunnit of the anonymous internet but diverts to a feather-thin saga of red herrings that is more irksome than interesting
Clickbait, an eight-part Netflix thriller series, is at least well-named. The Australian-American co-production entices you with a mystery whodunnit orchestrated by unseen villains of an anonymous, viral internet, but diverts to a feather-thin saga of red herrings and duality that is more irksome than interesting, with a roving perspective more dabbling than deep. Its ominously scored trailer suggests suspense, marking it as another entry in, as Slate put it recently, the clickbaitification of Netflix – cheaply produced, fast-churned, deceptively bland series designed to keep you watching.
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