Amazon has been successful in nearly every industry it has entered, from books and grocery shopping to cloud computing and movie streaming. So it has been puzzling to many that success in the lucrative video game business has eluded the tech giant. On Tuesday, Amazon gave producing its own video games another try. From a report: After more than a year of delays, it released New World, an online multiplayer game in which players join factions, fight monsters, fight one another and colonize a fictional island in the Atlantic Ocean. The $40 computer game, which received generally positive reviews as players tested early versions over the past few months, arrives at a crucial time for the tech giant’s disappointing gaming efforts.
After spending by some estimates hundreds of millions of dollars, neither of the other two big-budget games that Amazon announced it was producing in 2016 alongside New World exists today. Some of its top gaming hires have departed over the years without putting out any notable titles. Last year, the company also removed another game from storefronts after a poor reception. New World “has to be our breakthrough game — there’s no doubt about it,” said Christoph Hartmann, the vice president of Amazon Games. “Just for morale of people, at some point you want to see some success.” Amazon’s biggest accomplishment in the gaming industry so far has been the acquisition of Twitch, the livestreaming video site, which the company bought in 2014 for about $1 billion. Amazon has also forged ahead with a new gaming subscription service, Luna, and recently announced a new development studio in Montreal.
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