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Annie Siebert

45 Posts

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Posted byAnnie Siebert
Make accessibility part of your startup’s products and culture from day one
Posted byAnnie Siebert
Startups should look to state-of-the-art tech to tackle diseases affecting women
Posted byAnnie Siebert
Dear Sophie: How can I present a strong O-1A or EB-1A application?
Posted byAnnie Siebert
A majority of tech workers support antitrust legislation enforcement

Silicon Valley should fight its stigma against military work

  • Posted inColumndefense contractorsdepartment of defensemilitaryOpinionpentagonTC
  • Posted byAnnie Siebert
  • 08/15/2021

The military is rightly described as a cross-section of the United States, and supporting those who serve is a Silicon Valley tradition, good business practice and the right thing to do.

Growth tactics that will jump-start your customer base

  • Posted inAirbnbColumneBayEC ColumnEC Growth MarketingEC How ToHimsquoraSocialsocial mediaStartupsTC
  • Posted byAnnie Siebert
  • 08/14/2021

Brand-building is no longer a one-hit game, but an exercise in repetition: It may take four or five times for a user to see your startup’s name or logo to recognize, remember or Google it.

Growth tactics that will jump-start your customer base

  • Posted inAirbnbColumneBayEC ColumnEC Growth MarketingEC How ToHimsquoraSocialsocial mediaStartupsTC
  • Posted byAnnie Siebert
  • 08/14/2021

Brand-building is no longer a one-hit game, but an exercise in repetition: It may take four or five times for a user to see your startup’s name or logo to recognize, remember or Google it.

Audio out-of-home advertising is reinventing personalization

  • Posted inAdvertising TechColumndata-driven marketingdigital marketingEC ColumnMarketingonline advertisingout of home advertisingpersonalizationsocial mediatargeted advertisingTC
  • Posted byAnnie Siebert
  • 08/14/2021

Audio out-of-home (AOOH) technology does not request the use of personal data to work effectively. Instead, it focuses on the in-store customer experience.

Audio out-of-home advertising is reinventing personalization

  • Posted inAdvertising TechColumndata-driven marketingdigital marketingEC ColumnMarketingonline advertisingout of home advertisingpersonalizationsocial mediatargeted advertisingTC
  • Posted byAnnie Siebert
  • 08/14/2021

Audio out-of-home (AOOH) technology does not request the use of personal data to work effectively. Instead, it focuses on the in-store customer experience.

Pushing for an ‘apolitical’ workplace is immoral (and unrealistic)

  • Posted inColumndiversityGlassdoorhuman resource managementMcKinseyTalentTCWorkWorkplace
  • Posted byAnnie Siebert
  • 08/13/2021

The personal is political, and companies are made up of people, not products.

Pushing for an ‘apolitical’ workplace is immoral (and unrealistic)

  • Posted inColumndiversityGlassdoorhuman resource managementMcKinseyTalentTCWorkWorkplace
  • Posted byAnnie Siebert
  • 08/13/2021

The personal is political, and companies are made up of people, not products.

3 lies VCs tell ourselves about startup valuations

  • Posted inColumncorporate venture capitalEC ColumnentrepreneurshipFundings & ExitsinvestmentkpcbPrivate EquityStartupsTCunicornvaluationVenture Capital
  • Posted byAnnie Siebert
  • 08/13/2021

VCs need to stop engaging in self-delusion about why a valuation that is too high might be OK. Here are three common lies investors tell themselves to rationalize an undisciplined valuation decision.

Embedded finance won’t make every firm into a fintech company

  • Posted inBankingbanking-as-a-serviceColumnembedded financeFinancefinancial servicesFinTechOpinionpayment processingrisk managementTC
  • Posted byAnnie Siebert
  • 08/13/2021

Starbucks offers an integrated wallet and payments within its app, and Lyft offers its drivers a debit card. But that doesn’t make them fintech companies.

Dear Sophie: Can I hire an engineer whose green card is being sponsored by another company?

  • Posted inColumnDear SophieEC ColumnEC Future of Workgreen cardH-1B visaHiringimmigrationSophie AlcornStartupsTalentTCU.S. Department of Labor
  • Posted byAnnie Siebert
  • 08/12/2021

I want to extend an offer to an engineer who has been working in the U.S. on an H-1B. Her current employer is sponsoring her for an EB-2 green card. Can we take over her green card process?

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