Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp.
Don’t trust averages: How to assess and strengthen the health of your business
How do you measure success and growth? You need to go beyond surface-level figures: You need to know the metrics that go deeper than just your averages.
This week in TechCrunch Experts: conversational UX, brand building 101, marketing survey
I reached back out to 10 marketers we’ve met through our Experts program and asked them to share predications for the new year and reflect on some of the trends we’ve seen in 2021.
10 growth marketing experts share their 2022 predictions and New Year’s resolutions
What does 2022 mean to marketers?
2 exercises that will bring your brand persona to life
Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees.
Carve out a place for your brand with a positioning statement
To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.
Create target customer personas to develop successful growth strategies
To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.
Demand Curve: How Ahrefs’ homepage educates prospects to purchase
This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup’s homepage.
This week in TechCrunch Experts: International expansion, 2022 trends, boutique software devs
TechCrunch Experts returns with predictions for 2022, insights on product-led growth and strategies for early-stage startups that hope to expand internationally. Jonathan Metrick, chief growth officer at Sagard & Portage Ventures, and Simon Lejeune, who leads user acquisition at Wealthsimple, shared three trends that they believe will shape marketing in 2022. With an eye on […]
3 disruptive trends that will shape marketing in 2022
As we wrap the year, it’s become clear that “normal” is a thing of the past. This is a reality growth marketers live in everyday. What worked yesterday may not work today and likely won’t tomorrow.