TechCrunch Experts returns with predictions for 2022, insights on product-led growth and strategies for early-stage startups that hope to expand internationally. Jonathan Metrick, chief growth officer at Sagard & Portage Ventures, and Simon Lejeune, who leads user acquisition at Wealthsimple, shared three trends that they believe will shape marketing in 2022. With an eye on […]
TechCrunch+ roundup: Less VC for SV, 2022 marketing predictions, GTM research strategies
The fact that the Bay Area’s share of startup funding is shrinking shouldn’t be cause for alarm — it’s good news for the entire country.
5 factors that can make or break a startup’s growth journey
Not all startup growth is equal, and there are a few key aspects that make the difference between a startup reaching its full potential or falling short.
For British agency Ascendant, growth marketing is much more than a set of tactics
British growth agency Ascendant says growth marketing is a process that startups need to put in place in their early days that will scale as their customer base and internal teams grow.
Building a growth community in India with Ayush Srivastava of Growth Folks
To hear more about the strategies that are boosting Indian startups, we interviewed Ayush Srivastava, co-founder of growth marketing group Growth Folks (and a growth marketer at Zynga by day).
Building a growth community in India with Ayush Srivastava of Growth Folks
To hear more about the strategies that are boosting Indian startups, we interviewed Ayush Srivastava, co-founder of growth marketing group Growth Folks (and a growth marketer at Zynga by day).
Growth roundup: Recruiting a team, writing successful newsletters, 14 questions for paid search ads
“The growth industry is definitely maturing. Less hacks, more teams, more focus on velocity,” Ward van Gasteren, founder of Grow with Ward told us in an interview this week. “Everybody within the field is getting to know the best practices very quickly and implementing them even quicker. So then what?” Working with a growth professional […]
How to hire and structure a growth team
I’m not here to sell you on why you need a growth team, but I will point out that product-led businesses with a growth team see dramatic results — double the median free-to-paid conversion rate.
Which person should you hire: A growth hacker, or a digital marketer?
“Growth hacking is great to kickstart growth, test new opportunities and see what tactics work. Marketeers should be there to continue where the growth hackers left off.”