I reached back out to 10 marketers we’ve met through our Experts program and asked them to share predications for the new year and reflect on some of the trends we’ve seen in 2021.
This week in TechCrunch Experts: International expansion, 2022 trends, boutique software devs
TechCrunch Experts returns with predictions for 2022, insights on product-led growth and strategies for early-stage startups that hope to expand internationally. Jonathan Metrick, chief growth officer at Sagard & Portage Ventures, and Simon Lejeune, who leads user acquisition at Wealthsimple, shared three trends that they believe will shape marketing in 2022. With an eye on […]
From Ph.D. to boutique software developer: An interview with Solwey’s Andrew Drach
“In my opinion, the word ‘agile’ has been loosely applied to many different approaches and strategies to manage projects so the discussion of ‘fake’ versus ‘real’ agile is tricky without a specific context or example.”
This week in TechCrunch Experts: Don’t blow your Q1 2022 marketing budget
The TechCrunch Experts program had an active week!
It’s OK to borrow ideas when building your startup’s website
It was a light week for the Experts program, but what we missed in quantity, we made up for in quality: Joey Noble, community manager for DemandCurve, shared a teardown of Zapier’s homepage that contains insights you can use to improve the storytelling techniques on your own website, including more effective copywriting and calls to […]
Should your company be using a flexible pricing model?
It’s fair to say that this week’s top story is located at the crossroads of growth marketing and software development.
Appetiser’s co-founders discuss building client relationships and getting to MVP
We interviewed Jamie Shostak and Michael MacRae, co-founders of Australian agency Appetiser, which focuses on designing, building and growing mobile and web apps.
Software product company Arbisoft on the growing startup market in Pakistan
Over the past two weeks, Anna Heim has interviewed Bashir from Arbisoft. They were recommended to us through our survey; we’d love to know which software consultants you’d recommend to other startups.
Arbisoft co-founder Yasser Bashir on building trust with early-stage startups
Arbisoft is the latest addition to our series profiling startup software consultants. Its CEO Yasser Bashir shared thoughts on agile development, data science, customer and employee satisfaction, etc.
Which software consultants do startups love to work with?
Outsourcing engineering has become more common in recent years, so we’re starting a new initiative to profile the software consultants who startups love to work with the most. Founders and other startup leaders, just fill out this quick survey with a few more details to help us find the right ones. For our first profile, […]