This week in TechCrunch Experts: International expansion, 2022 trends, boutique software devs

TechCrunch Experts returns with predictions for 2022, insights on product-led growth and strategies for early-stage startups that hope to expand internationally. Jonathan Metrick, chief growth officer at Sagard & Portage Ventures, and Simon Lejeune, who leads user acquisition at Wealthsimple, shared three trends that they believe will shape marketing in 2022. With an eye on […]

It’s OK to borrow ideas when building your startup’s website

It was a light week for the Experts program, but what we missed in quantity, we made up for in quality: Joey Noble, community manager for DemandCurve, shared a teardown of Zapier’s homepage that contains insights you can use to improve the storytelling techniques on your own website, including more effective copywriting and calls to […]

Which software consultants do startups love to work with?

Outsourcing engineering has become more common in recent years, so we’re starting a new initiative to profile the software consultants who startups love to work with the most. Founders and other startup leaders, just fill out this quick survey with a few more details to help us find the right ones. For our first profile, […]