イオンファンタジー／AR活用の子どもの遊び「キッズーナ大宮店」で実証実験

イオンファンタジーとソニー・ミュージックソリューションズは10月25日～12月19日、さいたま市の「イオン大宮店」3階の「キッズーナ大宮店」で、AR（拡張現実）を活用した新しい子どもの遊びについて実証実験を開始する。 ＜ […]
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Snap is launching a global studio to develop branded AR experiences

Snap announced on Tuesday that it’s launching a global creative studio to help brands develop augmented reality (AR) advertising and experiences. The new studio is called ‘Arcadia’ and aims to help companies develop experiences that can be used across web platforms and app-based AR environments. The studio will partner with brands and creators to engage […]

Coinbase goes fishing for OpensSea’s catch

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. This week was one of our strongest shows yet, with a wide diversity of news items that were genuinely fun (and complicated) to chew through. And even though we started off kind of grumpy, we laughed through […]

Google brings its 3D ‘Pocket Gallery’ art exhibition experiences to the web

Google’s Arts & Culture team launched its “Pocket Gallery” experiences in 2018 to allow AR-enabled smartphone users to view artwork from artists like Johannes Vermeer for the first time in history, including pieces that are usually inaccessible publicly. Today, the team announced that it’s making the entire series of Pocket Galleries available to anyone on […]

Seven years after raising $542M at a $2B valuation, Magic Leap raises $500M at a $2B valuation

Magic Leap has had one hell of a journey, and to their credit, it seems investors are still addicted to giving them money. The augmented reality startup announced today that they have raised $500 million at a $2 billion valuation from existing investors. The round echoes the terms of an October 2014 raise where Magic […]

TikTok is building its own AR development platform, TikTok Effect Studio

Both Facebook and Snap offer tools that allow developers to build out augmented reality (AR) experiences and features for their own respective family of apps. Now, TikTok is looking to do the same. The company recently launched a new creative toolset called TikTok Effect Studio, currently in private beta testing, which will allow its own […]