A new research paper written by a team of academics and computer scientists from Spain and Austria has demonstrated that it’s possible to use Facebook’s targeting tools to deliver an ad exclusively to a single individual if you know enough about the interests Facebook’s platform assigns them. The paper — entitled “Unique on Facebook: Formulation […]
UK marketing-led group takes antitrust complaint against Google’s Privacy Sandbox to the EU
A coalition of digital marketing firms and others has taken its lobbying against Google’s plan to phase out tracking cookies — by replacing them with alternative technologies which the tech giant claims will protect user privacy — to the European Union, lodging a formal complaint with the bloc’s antitrust regulators. The self-styled “Movement for an […]
UK names John Edwards as its choice for next data protection chief as gov’t eyes watering down privacy standards
The UK government has named the person it wants to take over as its chief data protection watchdog, with sitting commissioner Elizabeth Denham overdue to vacate the post: The Department of Digital, Culture, Media and Sport (DCMS) today said its preferred replacement is New Zealand’s privacy commissioner, John Edwards. Edwards, who has a legal background, […]