Fallout from revelations around teen mental health on Instagram continues — and not just for Facebook. On Tuesday, policy reps from YouTube, Snap and TikTok faced Congress to talk about kids and online safety, marking the first time the latter two companies appeared in a major tech hearing. The hearing, held by the Senate Subcommittee […]
UK marketing-led group takes antitrust complaint against Google’s Privacy Sandbox to the EU
A coalition of digital marketing firms and others has taken its lobbying against Google’s plan to phase out tracking cookies — by replacing them with alternative technologies which the tech giant claims will protect user privacy — to the European Union, lodging a formal complaint with the bloc’s antitrust regulators. The self-styled “Movement for an […]
Marketers should plan for more DIY metrics as iOS 15 nears
Apple is planning to remove developer access to key user data as part of its iOS 15 release on Monday. So how are marketers going to figure out growth from here?
After years of inaction against adtech, UK’s ICO calls for browser-level controls to fix ‘cookie fatigue’
In the latest quasi-throwback toward ‘do not track‘, the UK’s data protection chief has come out in favor of a browser- and/or device-level setting to allow Internet users to set “lasting” cookie preferences — suggesting this as a fix for the barrage of consent pop-ups that continues to infest websites in the region. European web […]
Apple is changing Mail Privacy Protection and email marketers must prepare
Effectively leveraging email analytics and data to inform future emails and multichannel campaigns requires marketers to start preparing now.
WhatsApp photos and videos can now disappear after a single viewing
WhatsApp said that it would soon let users send disappearing photos and videos and this week the feature will be rolling out to everybody. Anyone using the Facebook-owned messaging app can share a photo or video in “view once” mode, allowing a single viewing before the media in question goes poof. Media shared with “view […]