Why do we care about one public company’s planned exit from the public markets? Because Casper’s demise as an independent, growth-oriented DTC company details what can go wrong for such firms.
An inclusive new DTC beauty platform secures $3 million in funding — and a supercharged offline strategy
Earlier this week, Thirteen Lune, a direct-to-consumer beauty platform that was launched last year in LA with $1 million in seed funding from Diddy, Gwyneth Paltrow and Beautycounter founder Gregg Renfrew, announced $3 million in additional seed funding. We might not normally pause on this kind of development, especially in a market where dozens of […]
Choices and constraints: How DTC companies decide which strategy to follow
In DTC, how companies decide omnichannel strategies depends on how well they know what their customers’ choices are and what their ideal strategy will be.
Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce
We interviewed MuteSix CRO Greg Gillman to discuss how the LA-based performance marketing agency bets on content and data to work with its direct-to-consumer e-commerce clients.
Cheeterz Club wants to make reading glasses hip
Can reading glasses actually be cool? A new eyewear company called Cheeterz Club thinks so. The startup is working to change the perception of reading glasses from being just cheap, disposable items you pick up from a rotating display rack at your local drug store to being something you’d actually be proud to wear. To […]