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Haroon Siddique Legal affairs correspondent

Arron Banks may have been ‘used and exploited’ by Russia, court hears

Darrell Etherington

Space startup Wyvern raises $4.5M and joins YC’s latest cohort

Rebundle raises $1.4M for plant-based hair extensions

Burnt Finance raises $8M led by Animoca Brands, launches DeFi-oriented NFT marketplace

Setting up high-conversion lead magnets that deliver value

Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp.