It’s a matter of building a loyal customer base that comes back time and again for the reliable, personalized service provided by a platform that offers and delivers exactly what consumers want.
Founders must learn how to build and maintain circles of trust with investors
Founders should definitely pursue big rounds at sky-high valuations, but it’s important that they recognize how important it is to manage who they allow into their mentorship circles.
A blueprint for building a great startup founding team
Putting the right people in the right roles early on can be the difference between success and failure — and that starts at the top.
5 factors founders must consider before choosing their VC
At a time when we are witnessing record VC activity, founders would be well served to go back to the basics and focus on the principles of fundraising when determining who sits on their cap table.
What’s the board’s role in an early-stage startup?
Investors often ask founders about their board: It says a lot about their character, their judgment and their willingness to be challenged.
Enterprise AI 2.0: The acceleration of B2B AI innovation has begun
Two decades after businesses started deploying AI solutions, one can argue they’ve made little progress in achieving significant gains in efficiency relative to the hype that drove expectations.
Demand Curve: Tested tactics for growing newsletters
There are very few marketing channels as well rounded as email newsletters. They provide a direct line of communication; nearly 40x ROI, are infinitely scalable and virtually free.
You can’t afford to make poor decisions about incentive stock options
When the time is right, employees should actively look for help from a qualified fiduciary financial adviser who can walk these could-be “options millionaires” through various cash-in scenarios.
Demand Curve: Questions you need to answer in your paid search ads
Around 15% of website traffic comes through paid search ads. But to turn passive searchers into active shoppers, your ads should answer their question and entice them to click.
Can your startup support a research-based workflow?
Most startups and scaleups are used to fast-paced resourcing and R&D cycles designed specifically for product development. However, there is no rushing academic-style research.