Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.
How to execute an amplified marketing strategy
Marketers need a new plan of action that puts creativity before quantity, audience before engine, and sets connection as the top priority. They need an amplified marketing strategy.
Baidu’s robotaxi service aims to be in 100 cities by 2030
Baidu keeps ramping up its autonomous driving ambitions. The Chinese tech company made its name in search engines and still relies greatly on search ads for revenues. But it’s hoping that its heavy bet on autonomous driving will pay off down the road. Apollo Go, Baidu’s robotaxi service, aims to be in 65 cities by […]
Privacy-oriented search app Xayn raises $12M from Japanese backers to go into devices
Back in December 2020 we covered the launch of a new kind of smartphone app-based search engine, Xayn. “A search engine?!” I hear you say? Well, yes, because despite the convenience of modern search engines’ ability to tailor their search results to the individual, this user-tracking comes at the expense of privacy. This mass surveillance […]
Demand Curve: Questions you need to answer in your paid search ads
Around 15% of website traffic comes through paid search ads. But to turn passive searchers into active shoppers, your ads should answer their question and entice them to click.