Many founders are blessed with brilliance. But that doesn’t mean that they inherently understand the complex finances and metrics needed to run a company effectively.
5 factors founders must consider before choosing their VC
At a time when we are witnessing record VC activity, founders would be well served to go back to the basics and focus on the principles of fundraising when determining who sits on their cap table.
Demand Curve: Tested tactics for growing newsletters
There are very few marketing channels as well rounded as email newsletters. They provide a direct line of communication; nearly 40x ROI, are infinitely scalable and virtually free.
Demand Curve: Questions you need to answer in your paid search ads
Around 15% of website traffic comes through paid search ads. But to turn passive searchers into active shoppers, your ads should answer their question and entice them to click.
Can your startup support a research-based workflow?
Most startups and scaleups are used to fast-paced resourcing and R&D cycles designed specifically for product development. However, there is no rushing academic-style research.
The best way to grow your tech career? Treat it like an app
What happens after a developer or engineer lands that sweet gig? Are they able to harness their skills and grow in interesting and challenging new directions?
Design expert Scott Tong outlines 4 concepts founders should consider when designing products
At Early Stage 2021, design expert Scott Tong walked us through some of the ways founders should think about design, what design means and the steps that come before focusing on the pixels.
4 key areas SaaS startups must address to scale infrastructure for the enterprise
As companies grow, their security and reliability needs evolve. When working with large customers, having empathy for these needs will go a long way.
Why I make everyone in my company be the CEO for a day
Unsurprisingly, the CEO of the Day program is one of our most popular initiatives. The program gives an employee the reins for 24 hours with an unlimited budget.
What I’ve learned after 5 years of buying common stock in startups
Deeper trust was our goal when we first thought of buying common stock. It wasn’t about winning the incremental deal or somehow “out-marketing” our competitors.